[Get free] Franchising Globally: Innovation, Learning and Imitation
♥ I. Alon ♥
| 2010-03-31 | 2010-03-31 | File Name: B00BHYR7D6
||About the Author||ILAN ALON is George D. and Harriet W. Cornell Professor of International Business at Rollins College and Visiting Scholar at Harvard University Alon has taught franchising courses in China (Fudan and CEIBS), Italy (MIB), and India (IILM),
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
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