||1 of 1 people found the following review helpful.| A stroke of innovation realism|By Dr A S Menon-Johansson|This is a well thought through, easy to read book about getting ideas off the ground. It highlights the typical barriers that stifle innovation and work arounds to nurture bringing new ideas to life.|From the Back Cover|
"Tom captures exactly what it's really like to try to do new things in a big company. There's no management textbook waffle here, just real lessons from the school of hard knocks and genuinely useful advice for leaders brave enough to l
Unthinkable is the first book on innovation to be written from the trenches. Expert Tom Hopkins explains why big companies so often fail to do new things, and clearly explores the solutions pioneered at product and service innovation company Fluxx. [PDF.ha76] Unthinkable: The Culture and Politics of Getting Innovation Wrong Rating: 4.88 (522 Votes)
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You can specify the type of files you want, for your device.Unthinkable: The Culture and Politics of Getting Innovation Wrong | Tom Hopkins. Which are the reasons I like to read books. Great story by a great author.
