||9 of 9 people found the following review helpful.| Marketing as Part of the Product Management Process|By Paul Marc Oliu|I ordered "Product Marketing for Technology Companies" through looking for a thorough review of Product Marketing... how to take a product and present it in the marketplace.
While I think Mark Butje provides a great foundation for product management, the product marketing component was a piece of|About the Author|Mark Butje has over 20 years of experience working in the IT and Telecommunications industry in various areas: from software and database design to training, product marketing and marketing management and from marketing strategy development to
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:
* selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully mark...
[PDF.gx48] Product Marketing for Technology Companies Rating: 4.86 (734 Votes)
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