||0 of 0 people found the following review helpful.| Loyalty for old and new customers|By Pedro Lopez|One of the few books thah makes emphasis on winning back the lost customers, as much as the acquisition and retention of all customers in general. Also handles two key concepts in loyalty: having a team related to avoid customer defections, and having a team related to win-back customers; both key Issues to pursue as a base of l||"Winning back lost customers is the marketing equivalent of finding hidden treasure. Griffin and Lowenstein provide an excellent treasure map." (Dr. Leonard L. Berry, distinguished professor of marketing, Texas A&M University, and author of Discovering the So
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and ...
[PDF.sw18] Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal Rating: 4.68 (612 Votes)
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You easily download any file type for your gadget.Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal | Jill Griffin, Michael W. Lowenstein. A good, fresh read, highly recommended.
