(Mobile library) The Entrepreneur's Guide to Market Research






 | #1644925 in eBooks |  2012-01-16 |  2012-01-16 | File Name: B008VSY5JU

|| |"Wenzel (market research professional and faculty member, Baker College Online) covers the field of market research from beginning to end, effectively combining theory and real-world application. She offers a clear, concise understanding of market research, e

Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.

• Worksheets for compiling demographic information, templates for market analysis and the business plan, and a grid for analyzing the competition

• Case studies showing how entrep...


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