||0 of 0 people found the following review helpful.| Four Stars|By sinubo sinukarto|this book realize me that the late enter can become success also|6 of 6 people found the following review helpful.| Analysis You Need not Gee Whiz to Entertain You|By Fred Kavanaugh|The question of why some companies innovate and prosper, becoming industry giants while others innovate and then wa|From Publishers Weekly|In this superb study, Schnaars, who heads the marketing deparment at Baruch College in New York City, discusses the advantages enjoyed by product imitators. "Imitation is not only more abundant than innovation," he claims, "it is actualy
Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents that, in sharp contrast to conventional beliefs, imitators commonly surpass pioneers as market leaders and attain the greatest financial rewards.
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