|||... A must for the retail trade.... A bible regarding innovation., Food and Beverage Reporter|About the Author|Dr Sara Jaeger is the leader of the sensory and consumer science team at the New Zealand Institute for
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.
Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening ...
[PDF.qe56] Consumer-Driven Innovation in Food and Personal Care Products (Woodhead Publishing Series in Food Science, Technology and Nutrition) Rating: 4.75 (677 Votes)
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