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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.
Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in ...
[PDF.vh99] Relationship Marketing (Chartered Institute of Marketing (Paperback)) Rating: 3.89 (738 Votes)
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