||4 of 4 people found the following review helpful.| Insights and counsel even more valuable now than ever before|By Robert Morris|I recently re-read this book (1996) and Berry's subsequently published Discovering the Soul of Service (1999), curious to know how well they have held up since they were first published. My conclusion? Rock-solid. In fact, both books are even more relevant - and more valuable - now than they were w||Carl Sewell President, Sewell Motor Company The definitive guidebook to great customer service.|About the Author|Leonard Berry holds the JCPenney Chair of Retailing Studies at Texas A&M University, where he is also Pr
Improving service quality has finally become a top priority of management today, yet according to service quality expert Leonard Berry only a handful of companies have managed to determine exactly what to improve and how to improve it. For the past two years, Berry studied dozens of companies of all sizes renowned for their capacity to deliver what they promise and more. From his on-site observation of the strategies and practices of such companies as Mary Kay Cosmetics...
[PDF.xn63] On Great Service: A Framework for Action Rating: 4.65 (413 Votes)
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