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"Rarely has a book offered such an effective bridge between two distinct discourses as this one. Dr Heracleous opens the wide vista of strategic manageme
Examining some of the new and emerging issues in strategic management, Loizos Heracleous offers a fresh approach to the established ideas of strategy. Beginning with the historical development of the strategy field, including the influence of industrial organisation and the resource-based view, he develops a new perspective labelled an 'organisational action' view of strategy. This approach is theoretically underlain by organisation theory and takes seriously such issue...
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