||1 of 1 people found the following review helpful.| A great read for anyone interested in Marketing|By Cheryl Kulas|It will really bring back memories of the most outrageous, goofy, and seemingly good products that flopped for reasons you will only now know. Its a bit tangential and choppy, but because of this, its very easy to pick up and read for short periods until finished. When you are finished you will understand how Ma|.com |What Were They Thinking?, by 30-year marketing industry veteran Robert McMath and journalist Thom Forbes, clearly spells out its cautionary contents in its subtitle: Marketing Lessons I've Learned from over 80,000 New-Product Innovations and Id
Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top ...
[PDF.ls00] What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped Rating: 4.56 (445 Votes)
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You can specify the type of files you want, for your gadget.What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped | Robert McMath.Not only was the story interesting, engaging and relatable, it also teaches lessons.
