||||'This book on Entrepreneurship Marketing is a timely addition to the growing literature on Entrepreneurship. The depth and breadth of coverage of marketing in the book by eminent authors is excellent. The layout and succinctness of the chapt
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector.
Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of ...
[PDF.fj25] Astonishing Legends Entrepreneurship Marketing: Principles and Practice of SME Marketing Rating: 4.61 (527 Votes)
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You easily download any file type for your gadget.Entrepreneurship Marketing: Principles and Practice of SME Marketing | From Routledge. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
