(Read free) Entrepreneurial Management in Small Firms






 | #3076190 in eBooks |  2009-11-03 |  2014-03-17 | File Name: B00J2B9KYA

|| |Recognizes that small businesses are not just "little big businesses", that they define a relatively unique management context … a useful tool for studying entrepreneurial management in small firms, packed with pertinent case studies|Professor

Electronic Inspection Copy available for instructors here



Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.


 


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