(Download ebook) Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East
·•●- Eli Avraham, Eran Ketter ·•●-
| 2016-02-25 | 2016-02-25 | File Name: B017KUOOP4
||0 of 0 people found the following review helpful.| Valubale reading for destination marketers|By Eric Kane|A comprehensive, interesting and practical book in destination marketing. The book covers key challenges that are very familiar to all destination marketers (and not just in developing countries): negative stories in the news media, problematic image, and the day-to-day battles to get our message across. In response, the|||“This book provides practical and operational recommendations for managing image and crises. Ultimately, the advice and recommendations offered by the authors should assist tourism leaders and planners to overcome roadblocks in combatting crises such a
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
[PDF.at18] Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East Rating: 3.59 (538 Votes)
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You easily download any file type for your device.Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East | Eli Avraham, Eran Ketter. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
