||0 of 0 people found the following review helpful.| Five Stars|By Louise M. Sassone|Great.|9 of 9 people found the following review helpful.| Practical CRM|By A Customer|I've looked through a number of books on CRM in an effort to get a better handle on the topic and to find a good process for teaching the concepts to emploees in my company. I stumbled over Anderson & Kerr's t|From the Back Cover||Tips and Tools for Creatingand SustainingProfitable, Long-Term Customer Relationships |In today's impersonal, arms-length marketplace, customer loyalty is rapidly becoming a thing of the past. Customer Relation
This reader-friendly series is must read for all levels of managers
All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.
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