Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevan...
[PDF.cm41] Marketing in Small Businesses: Volume 10 (Routledge Library Editions: Small Business) Rating: 4.59 (589 Votes)
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You can specify the type of files you want, for your device.Marketing in Small Businesses: Volume 10 (Routledge Library Editions: Small Business) | Brian Kenny, Karen Dyson.Not only was the story interesting, engaging and relatable, it also teaches lessons.