The must-read summary of David M. Scott's book: "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly".
This complete summary of the ideas from David M. Scott's book "The New Rules of Marketing and PR" describes how, at one time, the only realistic way you could reach potential customers was to use expensive advertising or try to get media publishers to pick up on materi...
[PDF.ec65] Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott's Book Rating: 4.73 (517 Votes)
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