||0 of 0 people found the following review helpful.| Not just for retailers!|By Richard|I was very interested in reading this book because I believe mid-market firms are an integral part of the US Business Economy. I believed I could learn what successful entrepreneurs are doing to compete against larger, more resource-rich competitors. From the Introduction of this book onward I was highlighting and marking up the pages of th|About the Author|Henry Dubroff is founder and editor of Pacific Coast Business Times. Despite operating in the shadow of the region's big-box competition in Los Angeles, Dubroff's publication reached break-even just 18 months after launch and continues to main
"Turning any small business into a success is tough. Doing so in a market crowded with Wal-Mart-sized competitors is challenging. Yet America's 26 million small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalize on the agility their small size affords them. Small businesses must adapt virtually every day if they are to battle--and beat--the Big Box and chain competition.
Whether the arena is business-to-bus...
[PDF.jk34] Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors Rating: 4.92 (410 Votes)
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