||3 of 3 people found the following review helpful.| The most bang-for-the-buck for your Internet marketing dollar|By William R. Petro|John is one of the most savvy marketers I know. His sage advice is field focused and road tested. He's been in the trenches of both technical marketing as well as years of helping small business find the on-ramp to using the Internet to gain visibility for their brand and products.
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|John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve|ever read about succeeding on the Internet without making silly and common errors.|I simply cannot imagine finding the pot of gold offered online w
Market. Succeed. Repeat.
Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worryyou will.
Internet strategist John D. Leavy challenges you to take a new approach to your online marketingshifting from doing more, to doing more of what works. Using L... [PDF.xh30] Outcome-Based Marketing: New Rules for Marketing on the Web Rating: 4.70 (783 Votes)
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