||0 of 0 people found the following review helpful.| Good for a survey but needs to be re-written for the modern business world|By Matt|Book is out-dated and very simplified. While this book is good if you have no experience with New Product Introductions, it's advertized techniques are outdated compared to what modern international companies are using.|0 of 0 people found the following review helpful.| New Products Management Rating: 3.65 (449 Votes)
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You easily download any file type for your device.New Products Management | Crawford. A good, fresh read, highly recommended.