||||'A useful, pragmatic, how-to-do-it book. The value proposition of a corporate investment has always been about reducing costs or increasing revenue. Messner shows companies how to ensure that projects are really doing that. It is this process of leveraging p
Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.
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You can specify the type of files you want, for your device.Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth | W. Messner. Just read it with an open mind because none of us really know.