||13 of 13 people found the following review helpful.| Limited Practical Applicability|By Dan Zetu|As a real world practitioner, I've found this book to be of limited use and little value for the money. The book's chapters are more like extended review papers, with disproportionate focus on complicated mathematical formulae and citations from academic papers. There are very few numerical examples, if any, and virtually no materi|||From the reviews: | |"This handbook gives an overview of academic research on one facet of marketing: quantitative models. … Each chapter contains a very sizable bibliography, which leads to an impressive consolidated citations index of over 1,000 aut
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing mode...
[PDF.bq62] Handbook of Marketing Decision Models: 121 (International Series in Operations Research & Management Science) Rating: 4.99 (788 Votes)
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