||||'This book cuts right to the leading-edge strategies of technology companies in B2B markets highly recommended reading for all managers from this field.' Peter Loescher, President and Chief Executive Officer, Siemens AG |'By forging a close link between pra
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
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