(Free pdf) Le concept "stratégie Océan bleu" - Présentation et analyse (Gestion & Marketing ( nouvelle édition ) t. 16) (French Edition)






 | #2604507 in eBooks |  2015-09-10 |  2015-09-10 | File Name: B0156J36GY

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Un guide pratique et accessible pour comprendre le concept "stratégie Ocean bleu"

Développée par Chan Kim et Renée Mauborgne, la « Stratégie Océan Bleu » est une théorie économique qui explique que la croissance durable des entreprises n’est possible qu’en se différenciant et en devenant plus compétitives que leurs concurrents. Ils distinguent ainsi les oc&eac...


[PDF.tv81]  Le concept "stratégie Océan bleu" - Présentation et analyse (Gestion & Marketing ( nouvelle édition ) t. 16) (French Edition)
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