|||'Provides a broad picture of the problematic issues associated with managing intangibles today.' - Long Range Planning
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume p...
[PDF.iy74] The Management of Intangibles: The Organisation's Most Valuable Assets (Routledge Advances in Management and Business Studies) Rating: 4.95 (489 Votes)
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You can specify the type of files you want, for your gadget.The Management of Intangibles: The Organisation's Most Valuable Assets (Routledge Advances in Management and Business Studies) | Ahmed Bounfour. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
