[Download] Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World (Wiley Nonprofit Law, Finance and Management Series)
||2 of 2 people found the following review helpful.| Wide and shallow|By AJT|This book is I suspect a really good introduction to what marketing is really all about for an individual or organisation who haven't had significant access to marketing experience or education. Of course it would be fair to say that this lack of knowledge seems to be more highly concentrated in the non-profit sector - so this book definitely has its ro|From the Publisher|As the government downsizes on the federal, state, and local level, nonprofits are, for the first time, experiencing competition: for government and private funding, for volunteers, and even for the substance of their stated mission and audie
A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.
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[PDF.ng08] Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World (Wiley Nonprofit Law, Finance and Management Series) Rating: 4.65 (644 Votes)
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You can specify the type of files you want, for your gadget.Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World (Wiley Nonprofit Law, Finance and Management Series) | Peter C. Brinckerhoff. A good, fresh read, highly recommended.
