|||'...the book is a fascinating compendium of thoughts from people that really think about innovation...the editors have made dipping in easy by weaving the articles with their own comments. There is also a good reference system if there is something particular
Three unassailable facts will strike you as soon as you start to read The Future of Innovation:
• One: innovation is the new mantra; whether you're involved in teaching art and design, new product development for a blue chip consumer brand or responsible for providing public services to citizens; • Two: understanding innovation requires multiple perspectives; from culture and mindset, social and commercial context, new ways of working as much as ...
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