||1 of 1 people found the following review helpful.| Ignore this at your peril!|By Punch|The thing I carried away from this is a visceral understanding of what turns your customer on of off, instantly. They need to be heard and understood, and they need your RESPECT. Without giving them that, you're provoking a fight. Your customer may be the child at your dinner table or that $10 billion account. Not sure any of us can afford t||"…very useful for those who have anything to do with customers and clients…" (Business Plus, February 2003) |"…this book makes important points well…in my view this book does provide food for thought…" (Managing Information
Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.
[PDF.ga39] Customers Are People ... The Human Touch Rating: 4.58 (461 Votes)
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You easily download any file type for your gadget.Customers Are People ... The Human Touch | John McKean. I really enjoyed this book and have already told so many people about it!
