||2 of 2 people found the following review helpful.| Why this book in 2008? Save your money and visit your library to find a similar tome.|By Jeff Lippincott|This book was OK. Thus the low rating. It is well written and since its chapters pretty much follow the "Marketing Planning Model" it is well outlined. But my gripe with this book is I don't see why we needed a book on the following marketing planning model in 2008: About the Author||Scott W. Cooper is president of Marketing Engine Group, a marketing planning firm, and coauthor of The Successful Marketing Plan and The One-Day Marketing Plan.Fritz P. Grutzner is President and founder of Bran
Win new customers—and keep them coming back
Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and ...
[PDF.cy88] Tips and Traps for Marketing Your Business (Tips & Traps) Rating: 4.71 (785 Votes)
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You can specify the type of files you want, for your gadget.Tips and Traps for Marketing Your Business (Tips & Traps) | Scott W. Cooper, Fritz P. Grutzner.Not only was the story interesting, engaging and relatable, it also teaches lessons.
