||2 of 2 people found the following review helpful.| Building Buzz to Beat the Big Boys|By Thomas M. Hunter|This is 21st Century marketing; a must read for all small business owners who are battling the Big Boys - that's all of us. Steve O'Leary and Kim Sheehan walk you through the process of identifying your customers, and establishing, growing and supporting your virtual customer community.
For store owners who are||"The Web has caused a redefinition of business systems and how they interact and dialogue with consumers. This is especially true for small businesses, which face challenges marketing their products and services and competing with large, often global competit
Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can't. And they can add immense value to the customer experience. To capitalize ...
[PDF.uc06] Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses Rating: 4.58 (496 Votes)
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You can specify the type of files you want, for your gadget.Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses | Steve O'Leary, Kim Sheehan. Which are the reasons I like to read books. Great story by a great author.
