||0 of 0 people found the following review helpful.| Good to read|By A Customer|This book is full the latest case like in the IBM, Exxon, Johnsons and Johnsons with a lot of models!That's great.|||"...a detailed blueprint for the corporation determined to create, maintain, and protect a highly positive reputation...The section on image and reputation measurement is especially informative. This book is must reading for public relations professionals a
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputati...
You easily download any file type for your device.Creating Corporate Reputations: Identity, Image, and Performance | Grahame Dowling. Which are the reasons I like to read books. Great story by a great author.
