||0 of 0 people found the following review helpful.| The Essence of Branding|By Anthony|This summary of the book truly captures what it takes to be a sustainable success. Laser thinking and implementation by the whole organization is critical.
The must-read summary of Roy Spence and Haley Rushing's book: "It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose".
This complete summary of the ideas from Roy Spence and Haley Rushing's book "It's Not What You Sell, It's What You Stand For" shows that high-performing companies are not always the ones with the best strategy or innovation. Often, they are the ones that have a purpose beyond making mone...
[PDF.tx47] Summary: It's Not What You Sell, It's What You Stand For: Review and Analysis of Spence and Rushing's Book Rating: 3.97 (628 Votes)
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You easily download any file type for your device.Summary: It's Not What You Sell, It's What You Stand For: Review and Analysis of Spence and Rushing's Book | BusinessNews Publishing. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.