||From the Inside Flap|Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer beh
Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.
But not many books on the topic are written with a step-by-step guide on making...
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