[Ebook pdf] Intellectual Property Rights Management: Rookies, Dealers and Strategists






 | #2436782 in eBooks |  2015-02-23 |  2015-02-23 | File Name: B00UHT2LN8


||About the Author|Lars Alkærsig is Assistant Professor in the Department of Management Engineering at Technical University of Denmark. |  |Karin Beukel is Assistant Professor of Innovation and Entrepreneurship in the Department of Food and Resources E

This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.


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