|||“…a very useful book…” (Managing Service Quality, June 2004)|From the Inside Flap|The ability to develop and deliver high-quality service is critical to business strategy and success. Yet
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creati...
[PDF.hx71] Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation (J-B-UMBS Series) Rating: 4.73 (668 Votes)
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You can specify the type of files you want, for your gadget.Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation (J-B-UMBS Series) | Matthew D. Johnson, Anders Gustafsson. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
