(Library ebook) Beyond the Business Plan: 10 Principles for New Venture Explorers






 | #2544610 in eBooks |  2013-10-11 |  2013-10-11 | File Name: B00H1XSA3S


||About the Author|SIMON BRIDGE is a practitioner and academic, and has worked in the enterprise field for nearly 30 years, first in LEDU (Northern Ireland's small business agency) and then in his own business as a consultant and facilitator. He is Visiting Profe

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.


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