||4 of 4 people found the following review helpful.| A comprehensive overview of an important marketing technique|By John Gibbs|Serious people who represent some of the world's most respected businesses make very effective use of thought leadership, which is the deliberate creation of ideas to help businesses succeed, according to Laurie Young in this book. It is something which is increasingly influential on buyer behaviour, an||"[S]omeone who is interested in pursuing a thought leadership strategy will find plenty of interesting material in this book."
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies.
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[PDF.ba01] Thought Leadership: Prompting Businesses to Think and Learn Rating: 4.56 (518 Votes)
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You easily download any file type for your device.Thought Leadership: Prompting Businesses to Think and Learn | Laurie Young. I was recommended this book by a dear friend of mine.
