|||This interdisciplinary nature of the book is also reflected in the composition of the authors whose academic backgrounds cover economic geography and marketing...The authors are already well-respected scholars in their respective disciplines and this has made
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media.
The book is org...
[PDF.vf73] Trade Shows in the Globalizing Knowledge Economy Rating: 3.76 (598 Votes)
Trade Shows in the Harald Bathelt, Francesca Golfetto, Diego Rinallo epub Trade Shows in the Harald Bathelt, Francesca Golfetto, Diego Rinallo pdf Trade Shows in the Harald Bathelt, Francesca Golfetto, Diego Rinallo pdf download Trade Shows in the Harald Bathelt, Francesca Golfetto, Diego Rinallo audiobook Trade Shows in the Harald Bathelt, Francesca Golfetto, Diego Rinallo review Trade Shows in the Harald Bathelt, Francesca Golfetto, Diego Rinallo textbooks
You easily download any file type for your gadget.Trade Shows in the Globalizing Knowledge Economy | Harald Bathelt, Francesca Golfetto, Diego Rinallo.Not only was the story interesting, engaging and relatable, it also teaches lessons.
