(Get free) Summary: Trade-Off: Review and Analysis of Maney's Book






 | #2657673 in eBooks |  2014-11-12 |  2014-11-12 | File Name: B00PK5XMO6

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The must-read summary of Kevin Maney's book: "Trade-Off: Why Some Things Catch On, and Others Don't".

This complete summary of the ideas from Kevin Maney's book "Trade-Off" shows that all of us as consumers are constantly making a choice between products which offer high fidelity and those which offer superior convenience. In his book, the author explains that it is this trade-off between conflicting forces which determines the success or failure of ne...


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