||6 of 9 people found the following review helpful.| A Window Into the Future of our Economy and Your Money|By A Customer|This is one of the first books published which gives you a real look through the window of the future of our economy. The author, with years of experience in reporting how advertising effects our purchasing choices, offers an expert's point of view of advertising, which drives our economy. It effects everyone||“…This is a very readable overview for those wanting a broader appreciation of the business reality…” (Marketing, 13 November 2003)|From the Inside Flap|Managing an advertising agency in today&rs
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making...
[PDF.lt73] Casting for Big Ideas: A New Manifesto for Agency Managers (Adweek Magazine Series) Rating: 4.94 (776 Votes)
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You easily download any file type for your device.Casting for Big Ideas: A New Manifesto for Agency Managers (Adweek Magazine Series) | Andrew Jaffe. I really enjoyed this book and have already told so many people about it!
