(Mobile ebook) Alpha Dogs: How Your Small Business Can Become a Leader of the Pack






 | #1766263 in eBooks |  2009-01-21 |  2009-10-06 | File Name: B001QB9FBM


||10 of 10 people found the following review helpful.| Be the Lead Dog!|By Monty Rainey|I really like the concept behind ALPHA DOGS: HOW YOUR SMALL BUSINESS CAN BECOME A LEADER OF THE PACK by Donna Fenn. So how is the concept different than any other book? Fenn combines the strategies she is promoting with small business profiles of companies that exemplify those very strategies.

For example, chapter three "Convert Yo|From Publishers Weekly|Alpha dogs" in business not only have a passion for their companies and a talent for seeing opportunities where others see limitations, they also rise above their competitors to become leaders of the pack. Longtime Inc. magazine wr

Take an ordinary business. A bike shop. An auction company. An ice cream parlor. A sock manufacturer. In thoroughly mundane businesses like these, an entrepreneur must outsmart the multitudes of competitors, leap to the head of the pack, and become a dominant Alpha Dog.

Exactly how does an everyday company distinguish itself in the marketplace, generate much higher sales than its competitors, and earn the lasting loyalty of customers and employees? Is it cuttin...


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