The must-read summary of Mike Schultz and John Doerr's book: "Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success".
This complete summary of the ideas from Mike Schultz and John Doerr's book "Professional Services Marketing" states that, at one time, professional services firms could grow steadily on the strength of repeat business and client referrals ...
[PDF.ny80] Summary: Professional Services Marketing: Review and Analysis of Schultz and Doerr's Book Rating: 4.71 (406 Votes)
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