||21 of 22 people found the following review helpful.| Reviewed by the Corporate Bbranding and Identity Center|By Dr Jessica Backlund (MA, PhD) and Shaun Powell (Btech, AIMgt, BAHons) from the International Corporate Branding and Identity Centre|Reviewed by Dr Jessica Backlund (MA, PhD) and Shaun Powell (Btech AIMgt BAHons) from the International Corporate Branding and Identity Centre. ... Quick review : Star rating 4. This|||"With a challenge to the beliefs about organizational identity, reputations, and branding, a diverse team of contributors reveals a wealth of new ideas for discovering answers to questions troubling contemporary firms."--Business Horizons|||
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
[PDF.qp88] Leman The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand Rating: 3.94 (403 Votes)
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