(Download free pdf) The Executive Architect: Transforming Designers into Leaders






 | #3240552 in eBooks |  2008-04-21 |  2008-04-21 | File Name: B0014H4VD0


||1 of 5 people found the following review helpful.| Didn't read for building architecture, but was still useful|By Andrew|I found this remaindered for only five bucks. I read it not as a building architect, but as someone interested in what other creative/engineering disciplines had to say about creative projects that I could apply to web projects.
The authors needed a better editor, that's for sure. There's lots of awkwar|From the Publisher|The authors promote the premise that competitive success in architecture today requires new strategic thinking, marketing sophistication, innovative professional services and effective client relations skills. Features superlative advice and

"We cannot continue to accept the view that when times are good we will prosper and when times are bad we will suffer. . . . We must move from a business of commissioned services to one of direct participation in all our clients' endeavors, where productive participation establishes us as trusted partners, the currency for a continuing relationship." --John E. Harrigan and Paul R. Neel

In their drive to compete effectively in the emerging world economic ord...


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You can specify the type of files you want, for your gadget.The Executive Architect: Transforming Designers into Leaders   |  John E. Harrigan, Paul R. Neel. A good, fresh read, highly recommended.

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