|||'It is a superior book in many ways to existing leading textbooks on strategic management. The concern with moving from theory to practice will be very appealing to an increasingly sophisticated management readership.'|Professor Paul Joyce, University of Nor
A major textbook on strategic management which not only deals fully with the theoretical aspects of corporate planning, but also provides practical guidance on implementation. Now completely revised and updated this book is particularly suitable for the student or manager who needs to relate strategic thinking to current practice. The format has been enlarged and the interior of the book re-designed.
The fourth edition treats both analytical an...
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