(Download) Escalation in Decision-Making: Behavioural Economics in Business
• Helga Drummond, Julia Hodgson •
| 2016-05-13 | 2016-05-13 | File Name: B01FMKUPFC
||About the Author|Helga Drummond, PhD (University of Leeds) has been part of the Faculty at Liverpool University Management School since 1990. She is now Professor of Decision Sciences. Professor Drummond is associated with a number of departments and agencies o
When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? This may be one of the most important decisions business or project owners may ever have to make. Persistence involves the risk of throwing good money (or resources) after bad, but owners may feel they have too much invested to quit now. Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such pre...
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You can specify the type of files you want, for your device.Escalation in Decision-Making: Behavioural Economics in Business | Helga Drummond, Julia Hodgson. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
