||0 of 0 people found the following review helpful.| Five Stars|By Larry Lemond|Great book. It's exactly what I needed.||
"If you are very or even mildly interested in automotive branding and marketing, you need to read this book."
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand...
[PDF.hu00] Auto Brand: Building Successful Car Brands for the Future Rating: 3.88 (743 Votes)
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You can specify the type of files you want, for your device.Auto Brand: Building Successful Car Brands for the Future | Anders Parment.Not only was the story interesting, engaging and relatable, it also teaches lessons.
